Wednesday, January 12, 2011

2011 Detroit auto show, Mercedes advertising goes big time

It's seems everything's bigger at the North American International Auto Show. Especially the advertising on a nearby building.

Taking a cue from the Broderick Tower advertising across town, Mercedes-Benz has plastered an enormous billboard on the east-facing side of the old 25-story Pontchartrain Hotel, and it covers nearly the entire side of the building. That's about 245 feet in height (or about 75 meters for our faithful Canadian readers).

It's nice to see somebody getting at least some use out of the old Pontch, which has been vacant since the summer of 2009, when it officially known as the Detroit Riverside Hotel. Visitors to the Detroit auto show can look for the ad (as if they could miss it!) across Washington Boulevard from the main entrance into Cobo Hall.