Of course, it used to be called the Motor City Bowl, a clearly better name which avoided all sorts of confusion in the stadium. For instance, anyone wandering around Ford Field last week looking for a slice of Little Caesars was out of luck.
It's a funny thing. The game is sponsored by Little Caesars, which is owned by Mike Ilitch, who also happens to own the baseball team across the street. But Ford Field is one of the few slivers of Detroit not owned by Ilitch, and Little Caesars isn't one of its contracted vendors. So all around the stadium, despite the huge Little Caesars logos at midfield and in the endzones, people sat and watched while gnawing on slices of pizza from Hungry Howie's or Cottage Inn.
